No.113 Branding With Joie Gharrity

Monday, October 27, 2014

Increase Your Brand VISIBILITY Part 4

Increasing your brand VISIBILITY is the Golden Ticket to your long- term company brand success. Having a solid presence in the marketplace for you and your brand will establish you as a leader and expert in your field, and leave a lasting impression upon everyone with whom you come in contact.



Brand Strategy #4: Leave the "lone wolf" or "diva" mentality behind because it can negatively affect increasing your brand VISIBILITY.









When the marketplace sees endless pictures of just you by yourself or only "selfies" it sends out a signal that you are alone on an island which feels unapproachable and not warm. 





It can also send out the impression that you do not have a community or a network. 





Make sure to keep the "selfless" to a minimum instead take pictures with others and share them across your social media channels. 



"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING

It's all about VISIBILITY first
Founder/Principal
Joie Gharrity

Monday, October 20, 2014

Increase Your Brand VISIBILITY Part 3


Increasing your brand VISIBILITY is the Golden Ticket to your long- term company brand success. Having a solid presence in the marketplace for you and your brand will establish you as a leader and expert in your field, and leave a lasting impression upon everyone with whom you come in contact.

Brand Strategy #3: Openly celebrating new connections, team members and your tribe is a great way to increase your brand VISIBILITY. 

Shining a spotlight on others across your social media channels allows the marketplace to see who you are running with and who is on your team. 


For new connections it opens the door for other people in your network to connect with them.


For team members it gives them a bigger network which can turn into business opportunities. 

For tribe members it creates a strong alignment with each other and leverages and expands each others networks. 


"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING

It's all about VISIBILITY first
Founder/Principal
Joie Gharrity

Monday, October 13, 2014

Increase Your Brand VISIBILITY Part 2



Increasing your brand VISIBILITY is the Golden Ticket to your long- term company brand success. Having a solid presence in the marketplace for you and your brand will establish you as a leader and expert in your field, and leave a lasting impression upon everyone with whom you come in contact.

Brand Strategy #2: Always Be Growing Your Online Network Connections. Networking online is a growing brand strategy that can quickly increase your brand VISIBILITY. 



Joining Facebook Groups that appeal to your personal and business passions is a great way to identify like-minded people that you would like to connect with and get to know on a deeper level. I have a Facebook group Branding for Professional Business Women if this group feels in alignment with you either personally or business come and join the party.


Privately reach out to people that you would like to get to know better but be sure to clearly share your intent. Unfortunately because so many people are constantly being bombarded
with sales pitches people are not trusting. Let them know it is purely a meet and greet call or Google Hangout only.

Never privately IM a friend or stranger with an unsolicited "sales pitch" it is the fastest way to turn the marketplace off to you and your brand. Emotionally connecting with the marketplace is all about trust. No one trust a stranger or even a friend that only reaches out to them to sell them something.

Making network introductions is a great way to increase your network which increases your brand VISIBILITY. Be clear about your intention when introducing people to each other. You always want to make sure that each party understands why you are making the introduction and why you think they would make for a great connection. 



When you attend a networking event and you recognize people from your social media take a "group" picture together and upload it to your social media channels be sure to tag all of the people in the picture. This is a great way to increase your network, grow your personal exposure across other networks and your brand VISIBILITY.



"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING

Leveraging your unique brand in life and business
Founder/Principal
Joie Gharrity







Monday, October 6, 2014

Increase Your Brand VISIBILITY Part 1



Increasing your brand VISIBILITY is the Golden Ticket to your long- term company brand success. Having a solid presence in the marketplace for you and your brand will establish you as a leader and expert in your field, and leave a lasting impression upon everyone with whom you come in contact.

Brand Strategy #1: Sharing and talking about your brand through regular blog updates, article content building, testimonials, media etc. across all your business channels and being consistent is a great way to increase your brand VISIBILITY. 





Leveraging your brands VISIBILITY will organically increase your customer base which increases your dollars and cents. 




Too many women entrepreneurs are standing in the shadows and questioning why the marketplace is not "seeing them and their brand." It is because their brand has little to no VISIBILITY in the marketplace  Which has a direct financial impact on the brand. That is why it is important to get you and your brand out of the shadows and into the light. In order for your ideal client to see you and your brand in the marketplace they have to first know, like and trust you and your brand. 






Intentionally making it a priority to  take you and your brand out of the shadows and into the light will gain you and your brand long-term brand success. 





"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING

It's all about VISIBILITY first
Founder/Principal
Joie Gharrity