The Triple Dip Deliciously Gains Your Brand Greater VISIBILITY

No.113 Branding Strategy: THE TRIPLE DIP is a delicious way to grow your company brands VISIBILITY in the marketplace. It is a community building strategy that leverages your brand + 2 brands = Increase all the brands Net Worth. Read More

"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING
It's all about VISIBILITY first
Founder/Principal Joie Gharrity

What Song Is Your Company Brand Singing?

What song is your company brand singing in the marketplace?

This is an important question to ask yourself because the song that your company brand is singing in the marketplace is telling potential clients what your company brand is selling. And if your song is not on brand it hurts your business dollars and cents.

For example if the song you are singing is "transformational" but what your brand is really selling is "networking" this confuses the marketplace and that hurts your company sales.

For example the song that I am singing in the marketplace  is Brand VISIBILITY and I sing that song all day and all night, seven days a week, twelve months a year. And I don't suddenly change my song to NETWORKING because that would absolutely confuses the marketplace. And YES networking is a piece of my company brand and I do have a
No.113 Branding Network but that is a verse of my song not my company brand song therefore I sing the VISIBILITY song.

The No.113 Branding Song:
By increasing your company brand VISIBILITY in the marketplace, your company brand will gain higher levels of success, you will increase your customer base and golden doors of opportunity will open up to you and your brand.

"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING
It's all about VISIBILITY first
Founder/Principal Joie Gharrity

Bullying, Branding and Justice: How To Protect Your Personal And Professional Brand

Small business strategist Kathy Catlin Davis and brand strategist Joie Gharrity have teamed up to talk about a tough – and prevalent – topic in today’s business environment in a three part telesiminar: "Bullying, Branding and Justice: the intersection of business andthe law in online world."

In today's marketplace the online world has become an everyday constant both personally and in business. The internet has opened up so many amazing doors of opportunity and has created a large and connected community. But along with the amazing gift of the internet also comes the problem of cyber-bullying both for our children and adults.

At one time or another everyone will experience some sort of cyber-bullying and this can be harmful to your personal and business brand if not handled properly. " Too many people hide under the covers, hoping it will go away,” said Joie Gharrity.  “That is the worst thing you can do for your brand.” 

Transitional Career Strategist Teri Hockett shared her unique point of view with Kathy and I along with her recent article Cyberbullying among Working Women."Cyberbullying is not just the implication or the words alone it is the very nature of how quickly it can spread and it is almost impossible to stop because of the very nature of the anonymity of the Internet."

And in regard to the protecting your business cyber-bullying can be detrimental to your companies earning power. "Cyber-bullying isn’t an actualcrime – not under the federal law, or any state statutes that I could find,” said Kathy Catlin Davis.  “However, there are other laws, statutes and provisions that protect you and your business from harassment and bullying – even in the online world.” 

"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING
It's all about VISIBILITY first
Founder/Principal Joie Gharrity