The Triple Dip Deliciously Gains Your Brand Greater VISIBILITY

No.113 Branding Strategy: THE TRIPLE DIP is a delicious way to grow your company brands VISIBILITY in the marketplace. It is a community building strategy that leverages your brand + 2 brands = Increase all the brands Net Worth. Read More

"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING
It's all about VISIBILITY first
Founder/Principal Joie Gharrity

What Song Is Your Company Brand Singing?

What song is your company brand singing in the marketplace?

This is an important question to ask yourself because the song that your company brand is singing in the marketplace is telling potential clients what your company brand is selling. And if your song is not on brand it hurts your business dollars and cents.

For example if the song you are singing is "transformational" but what your brand is really selling is "networking" this confuses the marketplace and that hurts your company sales.

For example the song that I am singing in the marketplace  is Brand VISIBILITY and I sing that song all day and all night, seven days a week, twelve months a year. And I don't suddenly change my song to NETWORKING because that would absolutely confuses the marketplace. And YES networking is a piece of my company brand and I do have a
No.113 Branding Network but that is a verse of my song not my company brand song therefore I sing the VISIBILITY song.

The No.113 Branding Song:
By increasing your company brand VISIBILITY in the marketplace, your company brand will gain higher levels of success, you will increase your customer base and golden doors of opportunity will open up to you and your brand.

"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING
It's all about VISIBILITY first
Founder/Principal Joie Gharrity

Bullying, Branding and Justice: How To Protect Your Personal And Professional Brand

Small business strategist Kathy Catlin Davis and brand strategist Joie Gharrity have teamed up to talk about a tough – and prevalent – topic in today’s business environment in a three part telesiminar: "Bullying, Branding and Justice: the intersection of business andthe law in online world."

In today's marketplace the online world has become an everyday constant both personally and in business. The internet has opened up so many amazing doors of opportunity and has created a large and connected community. But along with the amazing gift of the internet also comes the problem of cyber-bullying both for our children and adults.

At one time or another everyone will experience some sort of cyber-bullying and this can be harmful to your personal and business brand if not handled properly. " Too many people hide under the covers, hoping it will go away,” said Joie Gharrity.  “That is the worst thing you can do for your brand.” 

Transitional Career Strategist Teri Hockett shared her unique point of view with Kathy and I along with her recent article Cyberbullying among Working Women."Cyberbullying is not just the implication or the words alone it is the very nature of how quickly it can spread and it is almost impossible to stop because of the very nature of the anonymity of the Internet."

And in regard to the protecting your business cyber-bullying can be detrimental to your companies earning power. "Cyber-bullying isn’t an actualcrime – not under the federal law, or any state statutes that I could find,” said Kathy Catlin Davis.  “However, there are other laws, statutes and provisions that protect you and your business from harassment and bullying – even in the online world.” 

"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING
It's all about VISIBILITY first
Founder/Principal Joie Gharrity

 

VISIBILITY Strategies To Increase Your Brands Earning Power

If you want your brand to be a six-figure business you brands VISIBILITY needs to be at a six-figure level in the marketplace.

Your brands earning power is directly linked to your brands visibility in the marketplace.

Here are three No.113 Brand Strategies that can help you and your company brand gain greater visibility in the marketplace:

1. No.113 Branding Strategy: The Double Dip

2. No.113 Branding Strategy: Article Content Building 

3. No.113 Branding Strategy: Turn the Spotlight On Other Brands 

"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING
It's all about VISIBILITY first
Founder/Principal Joie Gharrity

Branding + VISIBILITY Make Beautiful Music Together!

Did you know that branding is much like composing a beautiful song? What song are you sharing in the marketplace?

Brand Strategist Joie Gharrity shares No.113 Branding Strategy:
How To Compose A Beautiful Brand Song In 4 Easy Steps!

1. First you want to consider who you are composing your song for. Once you identify who you are composing for you want to develop a clear company branded "Voice" for greater VISIBILITY.  This tells your customers what they can expect when they interact with your company brand. Aligning your products, services , and professional conduct with your company-branded "voice" leverages your emotional connection with the marketplace which translates into more dollars and cents.

2. Next you want to pick the rhythm that is going to capture your audiences attention. Creating a clear brand strategy "Marketing Campaign" is your song rhythm and you want to be consistent in communications and consistent of experience for greater VISIBILITY. In other words, a clear brand strategy marketing campaign tells your customer what they can count on from your company brand and grabs the attention of the marketplace and increases your customer base.



3. Then you want to create the song structure in which each verse is musically the same but differs in lyrics. Strategically incorporating your company brands unique-point-of-view is your song structure and incorporating "Key Brand Messaging" is the lyrics that increases your brand VISIBILITY. Taking your brands core key messaging and sharing it in the marketplace allows your ideal client to emotionally connect with your brand and that gains your company higher levels of success.

4. Finally you want to consider how you are going to effectively share your beautiful song in the marketplace. Leveraging your social media business channels in today's marketplace is essential to strengthen ties to the community that your brand serves and increasing your brand VISIBILITY. You can use your social media channels to solicit input from your current customer and convert your most committed customers into "Brand Evangelists" who generously help spread your company brand messaging across all the platforms and golden doors of opportunity can open up to you and your company brand.

"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING
It's all about VISIBILITY first
Founder/Principal Joie Gharrity

Your Company Brand VISIBILTY Is Directly Linked to Your Brands Earning Power

I share cutting-edge techniques and strategies with women entrepreneurs around the world to gain greater VISIBILITY for them and their company brand. I am passionate about sharing the WHY? 

It's all about VISIBILITY first!

Being a women entrepreneur myself I learned that it can be very easy to get all caught up in working in the business in regard to creating content, systems, programs and more. This can be very time consuming and working on the company brands VISIBILITY in the marketplace can take a a backseat. 

What I learned is that it is vital that there is no gap between creating a strong VISIBILITY presence in the marketplace while creating the brand content. In other words you want to hit the ground running and be growing your company brand VISIBILITY immediately because it is directly linked to you company brands earning power. 

Unfortunately, many women entrepreneurs wait until everything is "perfect" before sharing their brand with the marketplace. I believe that it is very "natural" for women to want to make sure that their "house" is in order first for many reasons but the following two reasons I believe are the most prevalent. 

The first is FEAR of being criticized. Socially many woman are told that everything needs to be "perfect" and if everything is not perfect then they will be criticized which never feels good. But it is important in the world of business to push away from that "story" because it takes time to grow the brands VISIBILITY which is directly linked to increasing your customer base which translates into dollars and cents. 

The second is the lack of CONFIDENCE to feel worthy of really stepping out of the shadows and into the spotlight allowing the marketplace to see you and your company brand. It can feel vulnerable at times but in regards to your brand's earning power it is essential to allow the marketplace to see you and your company brand.

If you want your brand to be a six-figure business you brands VISIBILITY needs to be at a six-figure level in the marketplace. Your brands earning power is directly linked to your brands VISIBILITY power. A six-figure business takes a large customer base that is always expanding. And in order for customers to be ale to buy your products, services etc. they have to be able to easily find and trust your products and services. 

WHY? It's all about VISIBILITY first!

By increasing your company brand VISIBILITY in the marketplace, your company brand will gain higher levels of success, you will increase your customer base and golden doors of opportunity will open up to you and your brand. 

"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING
It's all about VISIBILITY first
Founder/Principal Joie Gharrity