Is Your Brand A Moving Target?

In order for your brand to gain momentum and build a large spotlight to take your business to the next level of success your brand need to stand still and plant some real roots. 

In other words your brand can’t be a moving target.

I believe that moving targets do not allow the marketplace to hook into their brand emotionally. I believe that when a brand is a moving target it is a reflection of the brands lack of clarity with a twist of sabotage and this can cause the house of cards to fall and even the doors to close for good.

A moving target has so many different drums being drummed at once that the marketplace just hears NOISE. When your brand is drumming a beautiful beat that is easy to understand and dance to and translates into higher levels of success.

When a brand is a moving target it can seem manic for instance one day a brand is selling “insurance” the next day the brand is selling “health products.” Or one week a brand is selling “life coaching” and the next week teaching a workshop solely on “blogging.” It sends out a message of “chaos” and that affects the emotional connection the brand is making with the marketplace which influences sales. 

For big success and sustainable success drumming a drum that tells the marketplace that your brand is a safe vessel one that can be counted on is a major game changer. I encourage you to step back and listen intensely to the drum your brand is drumming in the marketplace. Make sure it is not a moving target or just "noise." Drumming a beautiful beat that is emotional connecting with the marketplace is the secret to being Visible in business.

"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING
Leveraging your unique brand in life and business

Founder/Principal

Joie Gharrity