Build Your Tribe and Your Brand Will Soar

When I landed my first job in Hollywood on the movie Stargate I knew that it was essential that I surround myself with my "tribe." So I told the 1st Assistant Director about my brother and my friend who would make great production assistant on the set. 

He was very gracious and said YES. I informed my brother and my friend that it was a green light and they had only a few days to arrive in town if they were to secure their positions.

Fast forward we are on the movie set in the scorching heat of the Yuma desert and working very long hours but it was an exciting experience and it made it more exciting to get to share it with my "tribe" members. All three of us continued to work in the Hollywood entertainment business and continued to grow our tribe over the years.

When I first launched my business No.113 Branding it was an exciting time but very isolating I hadn't built up a "tribe" in the Bay Area yet. I learned very quickly how important it is to surround yourself with a community of like minded people. Even though my business is a solo business having a "tribe" makes for a more exciting experience and having a support system is essential.  

As an entrepreneur in order to authentically grow your "tribe" network that is going to have your back there needs to be an equal exchange of energy, trust and respect. The house of cards will fall if your attitude is always "What can you do for me?" or "I did this for you so now what are you going to do for me? Instead it should be "What can we do for each other?" "How can we both be of service to one another and our brands?" 

I encourage you to reach out to your tribe often and ask how you all can be "of" service to one another there is power in numbers. As long as the "tribe" is authentically showing up for each other and there is equal exchange of energy, trust and respect you can move mountains and all of your brands will soar. 

"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING
Leveraging your unique brand in life and business

Founder/Principal

Joie Gharrity

Be Fierce and Protect Your Brand

When I worked in the Hollywood entertainment industry I had the pleasure of getting to work on the Sony studio lot. In the middle of the lot was a cobblestone Main Street lined with storefronts like a soda fountain and ice cream parlor, a women’s hat department… and it looked as if it was pulled directly out of the iconic movie Singing In The Rain with Gene Kelly.

When family and friends would come to visit at first glance they thought the storefronts were real but in reality it was just a façade.

Early in my career I learned that if something seemed to good to be true then it was. Being able to see past the façade and see what is really behind the red curtains was essential in both my personal and professional life. I would meet people along the way that would claim that they could make the right introductions and get me a seat at the right dinner tables. When in reality they were just dreamers and there was no real tangibles behind their red curtains. 

As an entrepreneur you might run across people that claim the same. That they can make the right introductions get you a seat at the right dinner tables so you can make bigger dollars and cents. Perhaps even charge you big dollars in the form of “packages” to make that happen. But in reality it takes years to build deep connections and just because someone sits you at a table with high-level entrepreneurs doesn't guarantee they are going to want to take the relationship to the next level. 

Real business relationships are built from the ground up based on trust and emotional connections. I encourage my clients to pull back the red curtains so they don’t waste money and time. I encourage them to fiercely protect their brand.

The only person that can protect your brand is YOU and your brand is a precious resource so please take care of it.

"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING
Leveraging your unique brand in life and business

Founder/Principal

Joie Gharrity

3 Key Strategies to Gain Your Brand More Visibility

As an entrepreneur you are your "brand" and the marketplace forms an opinion about your business, products and services based on the emotional signals YOU put out into the marketplace. By turning up the spotlight on your “visibility” factor it allows the doors of golden opportunities to find you and your brand. 

Key Brand Strategy #1

Sharing professional content such as articles, blog post, podcast etc. across your business channels allows the marketplace to hook into your brand, builds trust and supports you as an expert in your field. You want to make sure that the professional content you are sharing is in complete alignment with your brand or the doors of golden opportunities that approach you will be out of alignment. 

Key Brand Strategy #2

Infuse your unique one-of-a-kind qualities into your professional brand content. No matter your gender or ethnicity, everyone possesses unique qualities that differentiate us from one another. In other words, no one is built from the exact same cookie cutter. Allowing your unique one-of-a-kind qualities to shine through in your professional brand content sets your brand apart from the competition. 

Key Brand Strategy #3

Always be working on increasing your social media numbers. Word-of-mouth recommendations have existed for a long time among potential customers, but social media has widened its sphere of influence to a significant degree. Developing a social media presence is now vital. By increasing your social media numbers you can share your professional content to hundreds or even thousands of people across your business channels instantly. 

"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING
Leveraging your unique brand in life and business

Founder/Principal

Joie Gharrity