As an
entrepreneur you are your "brand" and the marketplace forms an
opinion about your business, products and services based on the emotional
signals YOU put out into the marketplace. By turning up the spotlight on
your “visibility” factor it allows the doors of golden opportunities to find you and your brand.
Key Brand Strategy #1
Sharing
professional content such as articles, blog post, podcast etc. across your
business channels allows the marketplace to hook into your brand, builds trust
and supports you as an expert in your field. You want to make sure that
the professional content you are sharing is in complete alignment with your
brand or the doors of golden opportunities that approach you will be out of
alignment.
Key Brand Strategy #2
Infuse your unique one-of-a-kind qualities into your professional brand content. No matter your gender or
ethnicity, everyone possesses unique qualities that differentiate us from one
another. In other words, no one is built from the exact same cookie cutter.
Allowing your unique one-of-a-kind qualities to shine through in your professional brand content sets
your brand apart from the competition.
Key Brand Strategy #3
Always be working on increasing your social media numbers. Word-of-mouth
recommendations have existed for a long time among potential customers, but
social media has widened its sphere of influence to a significant degree.
Developing a social media presence is now vital. By increasing your social
media numbers you can
share your professional content to hundreds or even thousands of people across
your business channels instantly.
"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."
Founder/Principal
Joie Gharrity
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