The #1 key brand strategy to build a successful brand
is:
- drum roll
please-
“VISIBILITY”
If you and your brand are
sitting in the shadows and drumming a really quiet drum it affects your brand
visibility. And no matter how beautiful your website is or how big the results
your product can get a customer none of that will matter.
If your brand has little to
no visibility in the marketplace that translates into little to no dollars and
the house of cards will fall.
In today’s marketplace you
do not have to hire an expensive marketing firm or PR firm in order to gain
your brand higher levels of visibility.
I am enclosing a few simple
brand strategy tips that cost little to no money that you can incorporate today
to achieve higher levels of visibility for your brand.
Tip #1: Blogging is a great way to let people know about your
brand and gain more visibility in the marketplace. In your blog, you can
provide tips, insider info and guides for your target audience. It will
demonstrate your brands expertise while drawing in new potential clients who
are seeking your professional services and products.
Tip #2: Developing a social media presence is now vital
for brand visibility. Information moves quickly from one social media posting
to the next, and you stop drumming a quiet drum to start drumming loud
visibility drum. It is important that
you infuse your brands unique one-of-a-kind qualities into your content.
Allowing your brand to shine bright sets your brand apart from the competition.
Tip #3: Build and grow your “tribe” network for greater brand visibility. A
tribe who is supportive and generously sharing each others brands services and
products can cast a very large net of awareness into the marketplace. A tribe that works together as a unit and that is “of”
service to one another can increase each others visibility in a very big way.
I encourage all of you
entrepreneurs to drum a very loud drum and gain greater visibility for your
brand. Don’t let your fears get in your way. Your business success lies in the
#1 key brand strategy VISIBILITY. Now get busy!
"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."
Founder/Principal
Joie Gharrity
This comment has been removed by the author.
ReplyDeleteWonderful words of wisdom Joie! We all need to have a tribe of fans. What better referrals could there be.
ReplyDeleteThank you Kathleen for your wonderful shootout!
DeleteGreat tips, Joie! Now to GET BUSY!
ReplyDelete