Brand Strategy #4: Leave the "lone wolf" or "diva" mentality behind because it can negatively affect increasing your brand VISIBILITY.
When the marketplace sees endless pictures of just you by yourself or only "selfies" it sends out a signal that you are alone on an island which feels unapproachable and not warm.
It can also send out the impression that you do not have a community or a network.
Make sure to keep the "selfless" to a minimum instead take pictures with others and share them across your social media channels.
Founder/Principal
Joie Gharrity
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