Be Fierce and Protect Your Brand

When I worked in the Hollywood entertainment industry I had the pleasure of getting to work on the Sony studio lot. In the middle of the lot was a cobblestone Main Street lined with storefronts like a soda fountain and ice cream parlor, a women’s hat department… and it looked as if it was pulled directly out of the iconic movie Singing In The Rain with Gene Kelly.

When family and friends would come to visit at first glance they thought the storefronts were real but in reality it was just a façade.

Early in my career I learned that if something seemed to good to be true then it was. Being able to see past the façade and see what is really behind the red curtains was essential in both my personal and professional life. I would meet people along the way that would claim that they could make the right introductions and get me a seat at the right dinner tables. When in reality they were just dreamers and there was no real tangibles behind their red curtains. 

As an entrepreneur you might run across people that claim the same. That they can make the right introductions get you a seat at the right dinner tables so you can make bigger dollars and cents. Perhaps even charge you big dollars in the form of “packages” to make that happen. But in reality it takes years to build deep connections and just because someone sits you at a table with high-level entrepreneurs doesn't guarantee they are going to want to take the relationship to the next level. 

Real business relationships are built from the ground up based on trust and emotional connections. I encourage my clients to pull back the red curtains so they don’t waste money and time. I encourage them to fiercely protect their brand.

The only person that can protect your brand is YOU and your brand is a precious resource so please take care of it.

"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING
Leveraging your unique brand in life and business

Founder/Principal

Joie Gharrity