You Are A Brand

I believe that you are a brand!

I believe as an entrepreneur you are a brand and how you are showing up in the world is an extension of how family, friends and the marketplace see you.

I believe that we all have a spotlight that we are standing in. The bigger the visibility spotlight you build for your brand the more you will open yourself up to success, fans, criticism, wealth …

I believe that standing in your spotlight and planting deep roots takes courage. In other words your brand can’t be a moving target. Moving targets do not allow the marketplace to hook into their brand emotionally. 

I believe that as your spotlight grows you might find there is conflict and resistance from a few people who you surround yourself with. Fear and jealousy might raise its ugly head. You have a choice you can dim your spotlight and your brand or you can stand strong in your spotlight and allow your brand to grow and prosper.

I believe that you are a brand.

"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING
Leveraging your unique brand in life and business

Founder/Principal

Joie Gharrity

Is Your Brand A Moving Target?

In order for your brand to gain momentum and build a large spotlight to take your business to the next level of success your brand need to stand still and plant some real roots. 

In other words your brand can’t be a moving target.

I believe that moving targets do not allow the marketplace to hook into their brand emotionally. I believe that when a brand is a moving target it is a reflection of the brands lack of clarity with a twist of sabotage and this can cause the house of cards to fall and even the doors to close for good.

A moving target has so many different drums being drummed at once that the marketplace just hears NOISE. When your brand is drumming a beautiful beat that is easy to understand and dance to and translates into higher levels of success.

When a brand is a moving target it can seem manic for instance one day a brand is selling “insurance” the next day the brand is selling “health products.” Or one week a brand is selling “life coaching” and the next week teaching a workshop solely on “blogging.” It sends out a message of “chaos” and that affects the emotional connection the brand is making with the marketplace which influences sales. 

For big success and sustainable success drumming a drum that tells the marketplace that your brand is a safe vessel one that can be counted on is a major game changer. I encourage you to step back and listen intensely to the drum your brand is drumming in the marketplace. Make sure it is not a moving target or just "noise." Drumming a beautiful beat that is emotional connecting with the marketplace is the secret to being Visible in business.

"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING
Leveraging your unique brand in life and business

Founder/Principal

Joie Gharrity

When You Shine A Spotlight On Others You Shine A Spotlight On Yourself

I am a big fan of spotlighting people’s brands, services and products across my business channels. It is a way of me honoring others and spreading their brand message.

This is a form of networking that I was taught early on in my career in the Hollywood Entertainment business. In order to drive people into the theater or drive eyeballs to the small screen we would spread the word about the project by highlighted the individual players that took part in making the project. Whether it was the director, producer, writer, actors we would leverage the entire team to attract more attention to the BIG PICTURE.

Today I have taken that same approach and I have applied it to my client base, alliance partners, friends and family. I enjoy turning up the spotlight on others it makes me feel good and it is another way I can be “of service.”

I encourage you to do the same. Who can you be shining a spotlight on today? It is a great way to honor and share the love. By turning up the spotlight on others you are also turning up the spotlight on yourself. People support others who support them. Please note that the enclosed only works if you are leading with your heart and from a place of integrity.

"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING
Leveraging your unique brand in life and business

Founder/Principal

Joie Gharrity

I BELIEVE Impact + Influence + Visibility = Higher Levels of Success

I believe YOU are your "brand" and that people form an opinion about your business, products and services based on the emotional signals YOU put out into the marketplace which in turn influence clients buying decisions.

I believe that by turning up the spotlight on You and incorporating brand strategies that gain you greater 

Impact + Influence + Visibility = 

HIGHER LEVELS OF SUCCESS

for your business!

I believe that we all have a "unique" drum that we are drumming across all of our business channels and that drum is influencing the marketplace. The louder the drum the greater impact, influence and VISIBILITY we gain for our brand. How loud are you drumming your drum? 

I believe that there are clients that are waiting to work with YOU and buy your products and services but you have to choose to be VISIBLE so that they can see YOU and your brand. 

  

"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING
Leveraging your unique brand in life and business

Founder/Principal

Joie Gharrity

How I Show Up For “Me” So I Can Be A “WE”

I meditate every morning so that I can show up for “me” so that I can be a “WE” throughout the day.

When I first started meditating I did it because my meditation teacher told me that it could help me become more successful in business. That is the honest and authentic truth of why I started meditating.

And meditation has definitely helped me to become more successful in business but it has also helped me become more successful in every aspect of my life. 

I realized it was a daily ritual that allowed me to show up for “me” and celebrate my unique-self first which in turn has helped me to go from a “me” to a “WE”.

Meditation has allowed me to open myself up to embracing community and allow myself to be loved for who I am.

Don’t get me wrong I definitely have my moments of being a “me” but then I meditate a little longer that day and call upon my community for support and love.

I am grateful that this powerful daily ritual found it’s way into my life and I am grateful that I can proudly call myself a “WE” today because of it.

"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING
Leveraging your unique brand in life and business

Founder/Principal

Joie Gharrity