VISIBILITY Strategies To Increase Your Brands Earning Power

If you want your brand to be a six-figure business you brands VISIBILITY needs to be at a six-figure level in the marketplace.

Your brands earning power is directly linked to your brands visibility in the marketplace.

Here are three No.113 Brand Strategies that can help you and your company brand gain greater visibility in the marketplace:

1. No.113 Branding Strategy: The Double Dip

2. No.113 Branding Strategy: Article Content Building 

3. No.113 Branding Strategy: Turn the Spotlight On Other Brands 

"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING
It's all about VISIBILITY first
Founder/Principal Joie Gharrity

Branding + VISIBILITY Make Beautiful Music Together!

Did you know that branding is much like composing a beautiful song? What song are you sharing in the marketplace?

Brand Strategist Joie Gharrity shares No.113 Branding Strategy:
How To Compose A Beautiful Brand Song In 4 Easy Steps!

1. First you want to consider who you are composing your song for. Once you identify who you are composing for you want to develop a clear company branded "Voice" for greater VISIBILITY.  This tells your customers what they can expect when they interact with your company brand. Aligning your products, services , and professional conduct with your company-branded "voice" leverages your emotional connection with the marketplace which translates into more dollars and cents.

2. Next you want to pick the rhythm that is going to capture your audiences attention. Creating a clear brand strategy "Marketing Campaign" is your song rhythm and you want to be consistent in communications and consistent of experience for greater VISIBILITY. In other words, a clear brand strategy marketing campaign tells your customer what they can count on from your company brand and grabs the attention of the marketplace and increases your customer base.



3. Then you want to create the song structure in which each verse is musically the same but differs in lyrics. Strategically incorporating your company brands unique-point-of-view is your song structure and incorporating "Key Brand Messaging" is the lyrics that increases your brand VISIBILITY. Taking your brands core key messaging and sharing it in the marketplace allows your ideal client to emotionally connect with your brand and that gains your company higher levels of success.

4. Finally you want to consider how you are going to effectively share your beautiful song in the marketplace. Leveraging your social media business channels in today's marketplace is essential to strengthen ties to the community that your brand serves and increasing your brand VISIBILITY. You can use your social media channels to solicit input from your current customer and convert your most committed customers into "Brand Evangelists" who generously help spread your company brand messaging across all the platforms and golden doors of opportunity can open up to you and your company brand.

"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING
It's all about VISIBILITY first
Founder/Principal Joie Gharrity

Your Company Brand VISIBILTY Is Directly Linked to Your Brands Earning Power

I share cutting-edge techniques and strategies with women entrepreneurs around the world to gain greater VISIBILITY for them and their company brand. I am passionate about sharing the WHY? 

It's all about VISIBILITY first!

Being a women entrepreneur myself I learned that it can be very easy to get all caught up in working in the business in regard to creating content, systems, programs and more. This can be very time consuming and working on the company brands VISIBILITY in the marketplace can take a a backseat. 

What I learned is that it is vital that there is no gap between creating a strong VISIBILITY presence in the marketplace while creating the brand content. In other words you want to hit the ground running and be growing your company brand VISIBILITY immediately because it is directly linked to you company brands earning power. 

Unfortunately, many women entrepreneurs wait until everything is "perfect" before sharing their brand with the marketplace. I believe that it is very "natural" for women to want to make sure that their "house" is in order first for many reasons but the following two reasons I believe are the most prevalent. 

The first is FEAR of being criticized. Socially many woman are told that everything needs to be "perfect" and if everything is not perfect then they will be criticized which never feels good. But it is important in the world of business to push away from that "story" because it takes time to grow the brands VISIBILITY which is directly linked to increasing your customer base which translates into dollars and cents. 

The second is the lack of CONFIDENCE to feel worthy of really stepping out of the shadows and into the spotlight allowing the marketplace to see you and your company brand. It can feel vulnerable at times but in regards to your brand's earning power it is essential to allow the marketplace to see you and your company brand.

If you want your brand to be a six-figure business you brands VISIBILITY needs to be at a six-figure level in the marketplace. Your brands earning power is directly linked to your brands VISIBILITY power. A six-figure business takes a large customer base that is always expanding. And in order for customers to be ale to buy your products, services etc. they have to be able to easily find and trust your products and services. 

WHY? It's all about VISIBILITY first!

By increasing your company brand VISIBILITY in the marketplace, your company brand will gain higher levels of success, you will increase your customer base and golden doors of opportunity will open up to you and your brand. 

"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING
It's all about VISIBILITY first
Founder/Principal Joie Gharrity

No.113 VISIBILITY Spotlight: Jen Duchene + Numerology = Business Success

Did you know that your company name can actually be an "unlucky" name for you and your company brand? That Madonna's career didn't really take off into super stardom until she dropped her last name and made her stage name strictly "Madonna" based on a number combination that is perfect fit for her. Did you know that the word "SUCCESS" equals the #8.

Read More...

"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING
It's all about VISIBILITY first
Founder/Principal Joie Gharrity

Identify Your Unique Personal Characteristics In 4 Easy Steps

In order to obtain a solid personal brand it is important to identify your unique personal characteristics.

Once you have identified your unique personal characteristics you will want to incorporate them into your personal brand. By leveraging your unique personal brand you gain greater influence, achieve higher levels of success and express and enjoy your passions.

You can start to identify your unique personal characteristics in
4 easy steps:

Step #1. Describe yourself?

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Step #2. Explore what you are passionate about?

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Step #3. Identify the most important things to you in life?

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Step #4. Ask family members, friends and coworkers to provide insight into your personal characteristics. Ask the people in your life who know you best to provide some adjectives to describe your personality.

Now, pull out the adjectives you used to describe yourself and family members, friends and coworkers used to describe you. Pay particular attention to any adjective that repeats.

If several people say that you are creative, for example, that is a good indication that you are creative. Combine the adjectives you used to describe yourself with the adjectives that people in your life shared with you. Highlight the overlapping adjectives that repeats and you have a good indication of what your unique characteristics could be.

"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING
It's all about VISIBILITY first
Founder/Principal Joie Gharrity

No.113 VISIBILITY Spotlight: Swag Bag Is A Chic Marketing Tool

Swag is a great way to expand on your company brand. People feel a strong emotional connection with a “Brand” if the company shares their company swag with them. It is the ultimate chic VISIBILITY marketing tool. 

No.113 BRANDING VISIBILITY Spotlight: 

Just ask Nikko Farmer founder of BizNurseWoman a St.Louis based marketing and brand promotions company. She shares women entrepreneur products both small and medium, which include local businesses and businesses across the country. She gets them VISIBILITY at both celebrity and VIP events. President and CEO, Nikko Farmer spoke with Fox 2's Monday morning news "I get companies and products to events and places they would not normally have access to." 

Nikko has branded her swag bag with her company logo so at every event her bag is immediately recognized and the products and services gain more leverage in the room : 

BizNurseWoman recently was invited to the BET Soul Train Awards Gifting Suite and got brands into the hands of stars such as Boris Kodjoe. 

In Hollywood the swag bag is the ultimate accessory at every event. It is a chic and fun way to expand the awareness in the marketplace about you and your company brand. I am a big fan of Nikko and her being of service to women entrepreneurs and community.

BizNurseWoman is a great company brand and I encourage you to reach out to Nikko and find out how you can get your products and services into her swag bag or get her swag bag full of product and services to your next event @ farmern@gmail.com. 

We are honored that the BizNurseWoman swag bags will be at my upcoming event

I'ts Your Turn both in January and March.

"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING
It's all about VISIBILITY first

Founder/Principal

Joie Gharrity