Did you know that branding is much like composing a beautiful song? What song are you sharing in the marketplace?
Brand Strategist Joie Gharrity shares No.113 Branding Strategy:
How To Compose A Beautiful Brand Song In 4 Easy Steps!
3. Then you want to create the song structure in which each verse is musically the same but differs in lyrics. Strategically incorporating your company brands unique-point-of-view is your song structure and incorporating "Key Brand Messaging" is the lyrics that increases your brand VISIBILITY. Taking your brands core key messaging and sharing it in the marketplace allows your ideal client to emotionally connect with your brand and that gains your company higher levels of success.
It's all about VISIBILITY first
Founder/Principal Joie Gharrity