A great brand strategy to spread the message about you and your brand is Blogging. It is a great way of driving numbers from your social media platforms back to your website and increase your Visibility as an expert.
Share latest tends in your industry it will allow you to position yourself as an expert in the marketplace.
Consider spotlighting other brands in your blog. By incorporating this brand strategy your network will grow and when you turn the spotlight on other brands, you will find the spotlight turning back to shine directly on your brand. People love to support those who they know support them. Business Strategist Blaze Lazarony incorporates this strategy beautiful in her latest blog Six Steps to Better Business Partnerships.
"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."
It's all about VISIBILITY first