No.113 Branding With Joie Gharrity

Monday, September 29, 2014

Grow Your Brand Visibility By Simply Blogging





A great brand strategy to spread the message about you and your brand is Blogging. It is a great way of driving numbers from your social media platforms back to your website and increase your Visibility as an expert.








Share latest tends in your industry it will allow you to position yourself as an expert in the marketplace.






People are likely to share your content with their friends across their social media platforms. This will result in increased number of readers and that will ultimately lead to golden doors of opportunities. 





Consider spotlighting other brands in your blog. By incorporating this brand strategy your  network will grow and when you turn the spotlight on other brands, you will find the spotlight turning back to shine directly on your brand. People love to support those who they know support them.  Business Strategist Blaze Lazarony incorporates this strategy beautiful in her latest blog Six Steps to Better Business Partnerships. 







"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING

It's all about VISIBILITY first
Founder/Principal
Joie Gharrity

Monday, September 22, 2014

5 Step Pitch System = Attract More Clients





Typically the first question people ask you when they meet you is “What do you do for a living?”

It is important to lead with a great professional pitch that is unique and gains you and your brand more Impact + Influence + Visibility so you can attract more clients. 



I developed the 5 Step Pitch System for my 
No.113 Branding clients and now I want to share the system with all of you. I incorporated the techniques and tools I learned while working in the Hollywood entertainment industry for 15+ years. We have a very unique and dynamic way that we "pitch" in Hollywood that gets big results. 





And I know that developing a unique professional pitch for you and your brand can be challenging. So I developed this unique 5 Step Pitch System:



Step #1: Clearly define your professional business title.
For example: “I am a Brand Strategist, Social Media Influencer and Speaker.”

Step #2: Include dynamic highlights about your past professional experience and then include your current business, talents and services.

For example: “I worked in the Hollywood entertainment business for more than fifteen years for top companies like The Walt Disney Company and Sony Pictures. I integrate both the creative and business sides of the entertainment industry with my branding expertise. and I deliver a customized 5 Star Brand Strategy System to my clients. 







Step #3: Describe the ultimate results that you offer to your target market.

For example: "I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain greater Impact, Influence and Visibility to achieve higher levels of success for their brand."








Step #4: Combine steps 1-3. 

For example: “I am a Professional Brand Strategist, Social Media Influencer and Speaker. I worked in the Hollywood entertainment business 
for more than fifteen years for top companies like The Walt Disney Company and Sony Pictures. I integrate both the creative and business sides of the entertainment industry with my branding expertise and deliver a customized 5 Star Brand Strategy System. I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain greater Impact, !nfluence and Visibility to achieve higher levels of success for their brand."



Step #5: Memorize and rehearse your professional pitch often.

·       Have a friend videotape you and critique the video together.
·       Rehearse in the mirror and be aware of your facial expressions.




"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING

It's all about VISIBILITY first
Founder/Principal
Joie Gharrity




Monday, September 15, 2014

3 Brand Strategy Tips For A Successful On-Camera Appearance




In today’s increasingly technological world, knowing how to make your dynamic qualities shine on camera is essential. Whether you are recording an on-camera interview for a nationally televised show or you are taping a video drip campaign that will go out to your clients, it important for you to learn professional techniques for letting your light shine just as bright as the stars in Hollywood. 



To help you take center stage with your next on-camera project, here are 
3 Brand Strategy Tips for a successful on-camera appearance.


Brand Strategy Tip #1. Be Prepared

Being prepared for your interview will help you to project your natural confidence on-screen. If possible, ask for a list of questions beforehand so that you can practice your responses. By anticipating the types of questions you may receive, you can practice your answers in the mirror. This will help you to respond quickly to questions and establish yourself as an authority on the subject matter.


Brand Strategy Tip #2. Make Eye Contact

As with any conversation, eye contact is important for establishing a personal connection with your audience. When speaking directly to a viewer through media such as Skype, be sure to look directly at the camera. If you are having a recorded face-to-face interview, then focus on making eye contact with your interviewer.



Brand Strategy Tip #3. Do Your Research

Always find out as much as possible about the person conducting your interview. Be sure to watch a few episodes of previously aired shows and make notes on your interviewer’s personal style. This will help you to respond appropriately and avoid being caught off-guard by strange quirks.


"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."

No.113 BRANDING

It's all about VISIBILITY first
Founder/Principal
Joie Gharrity