1.
Proper branding is critical to your long-term success.
2. It’s not good enough
to just have a website. Your website reflects your brand, so make it shine
bright.
3. Maintain a low overhead
and manage your cash flow effectively so that your brand has a chance to
thrive.
4. Never wear black or
white when taking your branded headshots.
5. Blogging is a great
way to let people know about your brand and that you are an expert in your
field.
6. Find successful,
knowledgeable individuals with whom you share mutual business goals that see
value in working with you and your brand.
7. A good logo design
builds trust with consumers about your brand.
8. Branding is an
on-going juggling act of marketing, research and conversation.
9. Experts are not good
at everything; they’re amazing in their brand field.
10. Groups are looking for
volunteer help and it’s a great way to elevate your brand status and visibility
among your local community.
11. Expand your brand
marketing campaign and launch a direct mail campaign, email campaign, host a
webinar, sponsor a local event, attend networking events, win awards, throw a
virtual party…
12. Branding is managing
the thoughts and feelings of your customers to ensure that you are what they
desire.
13.
Facebook Pages are now an essential part of an online brand presence.
14.
The minute you step outside the door you are an extension of your brand.
Brand yourself so that people remember you and your unique personality shines
bright.
15. Clean out your email
box weekly. It will help keep your brand streamlined.
16. Build a story around
your brand on social media by using photos.
17. When your website, blog
or tweet is shared you know about it and you can identify how this person found
your brand.
18. Blogs help your brand
on multiple levels. Blog on a consistent basis.
19. Brand your Twitter
page with your company logo.
20. Create unique and
dynamic marketing campaigns that will get people talking about your brand.
21. Post to all three of
the main social media platforms daily - Facebook, LinkedIn and Twitter.
22. Don't be
afraid to give your branded content away for free. It is a way of building your
reputation as an "expert".
23. The brand
logo you choose should represent the message you want your brand to convey.
24. Include customer
testimonials about your brand on your business cards.
25. You should make it
standard to link back to your archives frequently when creating new content.
26. Create a Facebook Fan
Page for your company brand.
27. Provide VIP service
as it will increase your brand influence.
28. You should be conscious
of placing appropriate branded keywords throughout every aspect of your site.
29. Select a relevant,
highly searched term or phrase to be the primary keyword for your news release
about your brand.
30. Respect the time and generosity of those who help
and support you. Send them a branded thank you note as it can go a long way in
showing your gratitude.
31. Be early to every meeting as it will reflect nicely
on your brand.
32.
People seek out experts in their brand field, not generalists.
33.
Always follow
through. Nothing builds a business relationship faster than being a reliable
brand.
34. Share brand imagery
that inspires your customers daily onto your social media platforms.
35. Talk about all the
exciting things that are going on with your brand on social media.
36. Include your brand tagline
in all of your marketing materials.
37. While at a networking event, give the person you
are speaking to your complete attention. Looking around the room for the next
potential person to meet is rude and turns that person off to you and your
brand.
38. Reveal your personal story. Being authentic helps
others emotionally connect with you and builds trust in your brand.
39. When being interviewed
on camera about your brand do not look at the camera, always focus on the host.
40. When you release a new
branded product, one of the best ways to let people know about it is to issue
new product press releases.
41. It's a good idea to budget for a few different
types of promotional branded giveaways.
42. Know what products,
services and information your competitors are offering.
43. Utilize your social
media opportunities to engage your brand with customers and reach new ones.
44. Content is KING. The
quality of information you provide online is directly proportional to your
online brand success.
45. Post a “brand
tip" a day and then post to all the social media platforms.
46. Create branded
products that you can sell online.
47. Traditional
advertising is “out” in the online world and being an expert in your brand
field is “in”.
48.
Community matters when it comes to an online business. Building an
online fan base and online community around your brand is key.
49.
Your website will serve as nothing more than a business card if you
are not sharing your expertise in your field. Give people a reason to come back
to check out your brand.
50. Follow up with a personal email or a phone call
when you meet a new connection. It will go a long way in brand recognition.
51. Your Website is the
ultimate branding machine.
52. Become friends with
influencers in your brand field.
53. Everything you do,
no matter how small the detail, will give your brand a higher perceived value.
54.
If your business is having a hard time jumping to the next level of
success it might be time for a brand refresh.
55.
Include the who, what, where, when and why about your new branded
product in your press releases.
56. Give your services
and products away for free to local charities. Great way to give back and
increase your brand exposure.
57. Develop a marketing
campaign and create calendar timetables.
58. Always include your
brand logo on every piece of communication.
59. Your website
reflects your brand image. Your website design should be updated every two
years to stay current.
60. Expand your company
brand exposure by speaking at local events.
61.
Two-way dialog about your brand is much more valuable than a company
that just pushes messaging on their customers.
62.
Your one-page brand company overview should include your target
audience benefits, previous audience experience, a mini-case study and your
contact information.
63.
When you meet
someone and get their business card ask them if it is okay to add them to your
email brand-marketing list.
64.
One of the primary drivers of brand loyalty is a consistent
experience.
65.
Research shows that potential customers need to be exposed to a brand
at least seven times before they buy.
66.
Write an eBook about your brand.
67.
Create a YouTube channel for video uploading about your brand and
products.
68.
Manage your online presence. More and more, customers are doing online
background checks and the information they find can affect their hiring
decisions.
69. Develop a dynamic
tagline that expresses what your brand does.
70. Issue press releases
to the media about your brand often.
71. Create eye-catching
packaging for your products that reflects your brand.
72. Post your calendar of
brand events and appearances on your website.
73. Include a tip sheet as
to how your company brand is different than your competitors.
74. Branding is about your
image and the value you have to offer.
75. Social media is a great
way to drive customers to your website and get the word out about your brand.
76. Define your brand from
the beginning and have a clear message.
77. Be specific about how
your brand is going to help solve your niche market client’s problems.
78. Be consistent in your
actions. It will help customers to remember who you are and what your brand
message is.
79. Do not wear long
earrings or necklaces in your branded headshots.
80. Surround yourself with
advisors and mentors who will nurture you and your brand and help you to become
a better leader.
81. Give your branded
photos legs by posting them on Pinterest.
82. Interview past
customers and ask them to suggest ways that you can improve on your brand.
83. Make public all of your
brand-related successes, achievements and awards.
84. Give a brief history
on your company brand.
85.
Your brand should be easy to relate to.
86.
Develop your company brand pitch. A pitch is a short description of what you do, how you do it
differently from the competitors and the benefits you are able to provide to
your customers.
87.
Your personal brand is just as important as your company
brand; if managed and developed properly it can become one of your greatest
business assets.
88.
Make it easy for your customers to contact you about your brand.
89.
Be specific about how your brand is different from your competitors.
90.
Be prepared to pitch your company brand at all times.
91.
Ask colleagues and friends to tell you what their perception of your
brand is and ways you can improve on your brand.
92.
Value your brand and price your products and services accordingly.
93.
Educational workshops are a great way of spreading the word about
your company brand products.
94.
Do not copy another person’s brand. Be unique, establish your own
brand and stand out from the crowd.
95.
Hire people that are as passionate about your brand as you are.
96.
If you don’t know the answer to a business question ask an expert in
your brand field for the answer.
97.
Develop your brand online organically. The online audience does not
appreciate a hard sell.
98.
As a brand you have a responsibility towards your audience.
99.
Create an online branded and unique virtual magazine.
100. Always be increasing your brand VISIBILITY in the marketplace, your company
brand will gain higher levels of success!
"I am committed to helping women entrepreneurs around the world leverage their unique brand in life and business to gain clarity and impact, to grow community and influence, to gain recognition and VISIBILITY for them and their brand."
